About us
The driving force that created Premium Noire is the literal meaning, that Black is exceptional quality. Black is defined as the absence of light, and while Black has been coined beautiful before, at Premium Noire we are promoting the concept that Black is universal love, strength, perseverance, and comfort all wrapped up in exceptional quality, aka you! Premium Noire refuses to allow life circumstances to dictate our quality or our presence in the world.
Remember you can’t beg, borrow or steal another you! - Ruther Lee, The Original Exceptional Black Quality.
Remember you can’t beg, borrow or steal another you! - Ruther Lee, The Original Exceptional Black Quality.